![]() ![]() It is to put us in a brand awareness position.” Marketing director Mark Bloxham explains that the campaign theme is driven by the insight that the emotional connection with holidays comes in remembering past trips, rather than in the booking of a new vacation.īloxham says that while Teletext Holidays is “synonymous” with the late bookings market, it is going out with an early January campaign “because we want to compete with the big guys. The campaign strapline is “The best holidays of your life” and the ad will be accompanied by an as-yet unnamed “very emotive iconic track”.Īccompanying press activity includes an ad “takeover” of Metro newspaper, also owned by DMGT. The ad will feature old 70s home movie holiday clips alongside user generated content of modern holidays uploaded via channels such as Facebook. The advertising and communications campaign, devised by MCBD, begins on 9 January and will be led by a £2.5m television campaign. The company will add an iPad app to its media mix next year. These channels stand alongside the existing Freeview 101 channel and mobile apps. ![]() Teletext Holidays will also have a presence on internet-connected television, through Yahoo’s TV internet platform and through the interfaces of branded IPTV set makers, such as Samsung. Features include remembering what people have searched for before and the ability for users to save their results. ![]() The latest channels to be unveiled include an overhauled website designed to be more user friendly. The DMGT-owned company has been developing channels on which to sell holidays since the beginning of this year ahead of the switch off of its analogue television signal at the end of this year. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |